Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.
Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.
Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”
https://www.business2community.com/ecommerce/6-ecommerce-ux-best-practices-02231859/
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